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Post by Administrator on Oct 31, 2005 11:21:08 GMT -5
The November 4 issue of Entertainment Weekly explored publishers' efforts to reach new customers with cutting edge stories and big name creators.
Entitled "Comic Timing," the Jeff Jensen-written article examined the $290 million comics industry, discussing the marketing strategies and special projects publishers are utilizing to attract young adult readers, both the traditional males and less frequent female consumers. Stephen King's long-rumored prequel to The Dark Tower for Marvel Comics was noted, as was House of M and Lost co-creator Damon Lindelof's Ultimate Wolverine vs. Hulk, as well as rival DC Comics' "epic-scale" series, Infinite Crisis. All four were cited as examples of the aggressive and experimental products on the market today. Additionally, DC President & Publisher Paul Levitz and Marvel Publisher Dan Buckley were both quoted in the article, and indicated that their respective companies were on the right track to win over consumers.
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